The Wellness Wonderland Is A Mess - And It's Time Real Doctors Spoke Up

December 10, 2025

We’re Living in the Era of Instagram Medicine

Let’s get something straight from the beginning:
I love wellness. I believe in longevity, brain optimization, hormone health, quality nutrition, meaningful sleep, stress regulation, metabolic stability, and emotional resilience. I’ve built my practice around helping people feel their best — physically, emotionally, and cognitively.

But I’m also a real doctor.
A board-certified family physician with more than twenty years of experience, a Doctor of Medicine degree (MD) from George Washington University School of Medicine, an Masters in Public Health (MPH) from Boston University, Family Medicine Residency at the University of California, San Diego. I’ve probably seen and treated around 100,000 patients in my career and happily still counting. 

Which is why I’m going to say the thing that most physicians whisper privately but won’t say out loud:
The wellness space has been hijacked by unqualified influencers, fake online “doctors,” and self-anointed experts who have no business practicing medicine — but do it anyway.

They are diagnosing conditions they don’t understand.
They are selling protocols they are untrained to manage.
They are using the word “doctor” in ways that mislead, confuse, and endanger the public.
It’s time to stop pretending this is harmless.

Wellness has a truth problem — and I’m done being quiet about it.

The Rise of the Fake Doctor Economy
Let’s talk about who’s calling themselves “doctor” these days.
The chiropractor who now claims expertise in autoimmune disease.
The nutritionist diagnosing mold toxicity.
The naturopath who advises people to stop psychiatric medications.
The former realtor who became a “hormone specialist” after a three-month online course.
The influencer selling mushroom tea as a mental health cure.
The breathwork practitioner who claims to “fix neurotransmitters.”
The injector who suddenly becomes a “functional brain coach.”
The biohacker bro diagnosing trauma from his podcast studio.

And the best part?
They introduce themselves online as “Dr. So-and-so” — no clarification, no transparency, no context — letting the public assume they’re physicians.
The truth?

Most of them are not doctors of medicine.
Many are not doctors of anything.
And some don’t even have a single accredited credential behind their name.

But the public doesn’t know the difference.
Because the wellness world has made sure they don’t.

Why People Fall For These Wellness Figures
(And Why It’s Not Their Fault)
People aren’t gullible.
They’re exhausted.
Medicine has — frankly — failed people in many ways:
7-minute appointments.
Providers who don’t listen.
Systemic burnout.
Insurance-driven care.
Rushed answers.
Dismissed symptoms.

So when a perfectly-lit influencer slides onto your feed saying:
“I understand you.”
“It’s not your fault.”
“Doctors don’t get it — but I do.”
“You’re not broken; you’re inflamed / toxic / unbalanced / moldy / stressed / destined for greatness.”
People feel seen.

Doctors gave people information.
Influencers gave people validation.
And validation is intoxicating.
But there’s a difference between feeling understood and being correctly diagnosed.
And there’s a difference between support and medical authority.
Which brings us to the heart of the problem:
Most people have no idea what the word “doctor” actually means — or who is (and is not) trained to treat them.
So let’s fix that right now.

What “Doctor” Really Means — And Why the Initials Matter
If you learn nothing else from this article, learn this:
Not everyone who uses the title “doctor” is a physician.
Not everyone with initials after their name is trained to diagnose or treat medical disease.
Let’s break it down cleanly, clearly, and without apology.

MD vs DO — The ONLY Two Types of Medical Doctors in the U.S.
These are the real physicians.
They can:
Diagnose illness
Treat disease
Prescribe medications
Order and interpret medical labs
Perform procedures
Practice medicine independently
MD — Doctor of Medicine
This is what most people think of when they hear “doctor.”
4 years medical school + 3–7 years residency + boards.

DO — Doctor of Osteopathic Medicine
Same training as MDs with additional musculoskeletal and holistic focus.
Same licensing.
Same rights.
Same responsibilities.
MDs and DOs are the only clinicians trained as full physicians.

PhD — Doctor of Philosophy
A PhD is a doctor academically — not medically.
They can:
Do research
Teach at universities
They cannot:
Diagnose
Prescribe
Treat illness
Practice medicine
Nothing wrong with a PhD.
But it’s not medical training.

PsyD — Doctor of Psychology
A PsyD can:
Provide therapy
Diagnose mental health disorders
Do testing
They cannot:
Prescribe most psychiatric medications
Treat medical illness
They're doctors of psychology — not medicine.

DNP or NP — Doctor of Nursing Practice / Nurse Practitioner
This is where the public gets confused.
Nurse practitioners (NPs) can:
Diagnose
Treat
Prescribe (state-dependent)
BUT:
A DNP (doctoral-level nurse) is not an MD or DO.
Using “doctor” clinically requires clear identification:
“I’m Dr. Smith, a doctor of nursing practice — and I am your nurse practitioner.”
Without that clarity?
It’s misleading.
In some states, illegal.

DC — Doctor of Chiropractic
Chiropractors:
Treat musculoskeletal pain
Perform spinal manipulation
They do not:
Practice medicine
Prescribe medications
Diagnose systemic illness
A chiropractor is not a medical doctor.

ND/NMD — Naturopathic "Doctor"
Naturopaths:
Attend naturopathic schools
Focus on supplements, herbs, alternative healing
Many go far beyond their training.
They cannot:
Prescribe most medications
Diagnose complex illness
Replace physicians
Calling themselves “doctor” without clarification is a major source of confusion.

DPT — Doctor of Physical Therapy
Brilliant at rehab and function.
But they cannot:
Diagnose medical disease
Prescribe medication
Manage systemic illness
A doctor of physical therapy is not a doctor of medicine.

DDS/DMD — Dentist
Dentists are doctors of dental medicine or dental surgery — not systemic medicine.

And Then There Are the Influencers
The ones with:
Weekend certificates
“Functional medicine” diplomas
“Hormone specialist” online courses
“Trauma coach” training
Zero accredited medical education
Yet they call themselves “doctor,” diagnose medical conditions, and tell patients to stop medications.
This is not just unethical.
It is dangerous.

The Business Model of Wellness Misinformation
Let’s call it what it is: A trillion-dollar industry built on fear.

The formula:
Create fear → Offer diagnosis → Sell solution → Repeat.

Products include:
  • Detox kits
  • Mold protocols
  • Parasite cleanses
  • “Adrenal fatigue” supplements
  • $700/month coffee enemas
  • Peptide cocktails from questionable compounding pharmacies
  • IV drips with no medical indication
  • Lab panels with zero scientific validity
  • Affiliate-coded supplements
  • Online courses
  • Membership communities
  • Gadgets promising impossible results
The financial incentive is not for you to get better.
It’s for you to stay scared.
Stay confused.
Stay dependent.
Stay buying.

The Most Popular Myths Wellness Influencers Get Wrong
Myth 1: “Your hormones are out of balance.”
Maybe. Maybe not.
But influencers push hormone “dysregulation” as the root of all suffering because it sells well.
Real hormone care requires medical training. Period.

Myth 2: “You can heal your gut with supplements.”
Your gut is real.
The microbiome matters.
But your $600 at-home stool test is garbage science.

Myth 3: “If you’re tired, it’s adrenal fatigue.”
“Adrenal fatigue” does not exist.
Adrenal insufficiency does — and it’s a medical emergency.

Myth 4: “Mental health can be healed naturally.”
Lifestyle matters.
Nutrition matters.
But depression is a medical condition.
Anxiety is neurobiological.
Trauma is real neuroscience.
You cannot supplement your way out of major depressive disorder.

Myth 5: “Doctors don’t want you to know the truth.”
If we were hiding cures, we wouldn’t be burned out writing notes at 11 PM.

The Psychology Behind Why Influencers Win
Influencers excel at:
  • Storytelling
  • Certainty
  • Emotional resonance
  • Connection
  • Identity-building
  • Simplicity
Medicine, on the other hand, is complex.
Nuanced.
Sometimes boring.
Often uncertain.
Influencers sell hope.
Doctors deliver reality.
Hope sells faster.

When Wellness Becomes Dangerous
This is not harmless.
This is not “just another viewpoint.”
I see the fallout weekly:
  • Stopped medications
  • Hormone misuse and overdoses
  • Malnutrition from restrictive diets
  • Liver damage from supplements
  • IV infections
  • Delayed diagnoses
  • Psychiatric decompensation
  • Thousands of dollars wasted
  • Severe anxiety fueled by misinformation
People are suffering because someone online wanted to sell them something.

Why Doctors Must Reenter the Wellness Arena
Doctors abandoned wellness because it seemed unserious.
But patients didn’t. The future isn’t “traditional medicine” or “alternative medicine.” It’s integrative, evidence-based, data-driven, brain-first medicine combined with true wellness.

This is the model I practice:
  • Brain health
  • Hormone science
  • TMS
  • Metabolic medicine
  • Longitudinal primary care
  • Trauma-informed support
  • Real diagnostics
  • Real labs
  • Real science
  • Real outcomes
People want both: the heart of wellness with the rigor of medicine.

How to Protect Yourself from Wellness Misinformation
A simple checklist:
  1. Check credentials.
Not just letters — training.
  2. Follow the money.
Are they selling something?
  3. Beware certainty.
Medicine is never 100% anything.
  4. Avoid fear-driven content.
  5. Look for transparency.
  6. Avoid anyone who says to distrust all doctors.
  7. If it sounds too good to be true, it is.

What Real Wellness Actually Is
Real wellness is:
Sleep.
Movement.
Connection.
Nutrition.
Regulated stress.
Brain health.
Therapy.
TMS when appropriate.
Evidence-based hormone management.
Treatment that matches diagnosis. Not fear.
Not restriction.
Not $1,200 “detoxes.”

The Future of Medicine and Wellness
The future is hybrid:
  • Personalized
  • Preventive
  • Brain-centered
  • Holistic
  • Root-cause focused
  • Evidence-backed
  • Compassion-driven
  • Transparent
  • Modern
  • And led by clinicians who are both scientists and humans.

Final Word: You Deserve Better
If you’ve ever been seduced by a wellness influencer, that doesn’t make you foolish. It makes you human. But your health is too important to hand over to someone who learned medicine from TikTok.

You deserve:
Real answers.
Real science.
Real expertise.
Real hope.
Real healing. You deserve the truth.
And it’s time real physicians deliver it.

Meet the Author

About Dr. Nanos

You might also enjoy:


Podcast episode: Two doctors, titled
December 12, 2025
In this enlightening conversation, Dr. Georgine Nanos and Dr. Melinda Silva delve into the critical topics of women's health, hormone balance, and the evolving understanding of aging. They discuss the recent FDA changes regarding hormone therapy, the systemic issues in women's healthcare, and the importance of informed choices. Dr. Silva shares her personal journey from traditional medicine to hormone therapy, emphasizing the need for comprehensive care and the significance of balancing hormones. The discussion also highlights the empowerment of women in midlife, the role of strength training, and the importance of self-recognition and support among women.
Two doctors in front of a title card,
December 5, 2025
Sabrina Falquier started crying at a medical conference in Napa. Not because something went wrong, but because something finally felt right. After years of seeing 18 patients a day in 15-minute slots, checking all the boxes of a successful medical career while feeling like something was missing, she found herself at Healthy Kitchens, Healthy Lives—a collaboration between Harvard School of Public Health and the Culinary Institute of America. The keynote speaker started talking, and tears came. One shoulder whispered all the possibilities. The other shoulder reminded her of all the reasons she couldn't pursue them. By day two and a half, she realized something that changed everything: her current employer was just that—her current employer. Not her destiny. Now triple board-certified in internal medicine, culinary medicine, and lifestyle medicine, Sabrina has built a career teaching medical students, consulting with community organizations like Olivewood Gardens, and showing people that the most powerful medicine might already be sitting in their pantry. This conversation wanders through the deeply personal terrain of leaving the medical highway for the frontage road, the science behind why plants matter so much, and the quiet courage it takes to listen when something inside you says "there has to be more than this." Key Moments & Takeaways 00:00 - 07:03 | The Conference That Changed Everything Sabrina shares the moment she knew she had to leave traditional primary care. Spoiler: it involved crying at a medical conference and realizing her employer wasn't her destiny. 07:03 - 15:22 | What Actually Is Culinary Medicine The definition that matters: using food and nutrition to prevent and treat disease through hands-on learning. Medical students cooking in kitchens. Communities learning that canned tomatoes still count. Evidence-based nutrition that doesn't require a Whole Foods budget. 1 5:22 - 24:36 | The Plant Kingdom Revolution Why plants matter beyond fiber and nutrients. Phytochemicals, polyphenols, and the compounds that actually make your cells work better. The science behind eating the rainbow (and no, Skittles don't count). 24:36 - 32:15 | Teaching the Next Generation Medical students learning to cook. Teenagers at Olivewood Gardens discovering that healthy food can taste incredible. The ripple effect of planting seeds with future doctors who will actually talk about food with their patients. 32:15 - 40:48 | Making It Work in Real Life The pantry strategy when you haven't been to the grocery store. Why frozen and canned vegetables are completely legitimate. How to think about food when your schedule is chaotic and your budget is real. 40:48 - 49:07 | Rancho La Puerta & What's Next Sabrina's work at the iconic wellness resort in Tecate, Mexico. Teaching in their kitchen. Her husband rediscovering his humanity there during the pandemic. The place where boot camp and hammocks coexist. 49:07 - 54:25 | Following the Pull The scary, beautiful reality of going off the linear path. No regrets. Financial instability sometimes. The practice of saying yes to mission-aligned opportunities and no to everything else. An invitation to listen to what's calling you next. Resources Mentioned Sensación Salud Website: https://www.sensationssalud.com/ Instagram: @sensationssalud Dr. Sabrina Falquier's Podcasts Culinary Medicine Recipe Olivewood Gardens and Learning CenterRancho La Puerta (Tecate, Mexico) - April 2025 dates available The Kitchenistas of National City documentary Culinary Medicine Resources American College of Lifestyle
Two women in front of text:
November 21, 2025
Michelle White shares her journey from chronic autoimmune disease to certified healer. Learn meditation, breathwork & Ayurvedic tools that create real healing.
Person sitting in clear chair, writing on clipboard; indoor setting with window.
November 17, 2025
Dr. Georgine Nanos on why fragmented healthcare fails midlife women - and what comprehensive, coordinated care actually looks like.